The platforms inherently break down barriers between company and customer, allowing you to provide instant support, answer questions and engage your followers in ways that feel easy and natural to them. Social media further provides opportunities to grow and maintain relationships with your followers, ultimately increasing customer loyalty. Authenticity is the name of the social media game, so the more transparent you are on social media, the more trust and authority you’ll build among your following. What’s more, social media is a place to show off your brand personality and give users a glimpse at the more human side of your brand. Boost Brand Awareness and AuthenticityĪs an element of your company’s digital presence, social media as a marketing tool allows your company to increase brand awareness, boost visibility on the platforms your target audience is already engaged on and connect with potential customers. Social media platforms continually earn their spots among the top digital destinations, which means social media remains an important and often necessary component of your content marketing strategy. Why Social Media Is Important For Content Marketing Ready to start a two-way conversation with your social media followers? Here’s what you need to know. Social media questions let users weigh in on the conversation more directly, which encourages them to interact with your posts, share them with their own following and come back to your brand for more engaging content. They say social media is the place to have conversations with your target audience - but when’s the last time you asked your followers how they’re doing?
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